The NFTs, which will be priced from £2,000 to £100,000, feature either rare artworks by Victor Vasarely or one of the ‘Unwearables’, the first 12 iconic dresses ever created by Paco Rabanne. Vasarely is known as an innovator of 20th-century abstract art, best known for his pioneering geometric designs and Universe will include an exhibition of 55 works by the artist, none of which have been shown in the UK in over 50 years.ģ7 will be available for sale, alongside a series of specially commissioned NFTs created by London-based NFT platform, Substance. New Selfridges owners planning luxury hotel at flagship Oxford Street store.Selfridges revenue drops 40% after store closures.The luxury department store will present Universe, to create one-of-a-kind shop windows, pop-ups, in-store art exhibitions and NFTs. The partnership will mean that Selfridges is set to become the world’s first retailer to sell fixed price NFTs over the counter. Selfridges is joining forces with Paco Rabanne and Fondation Vasarely with a project that looks into the future, bringing fashion, art, retail, theater and NFTs all under one roof. In partnership with the Fondation Vasarely and Paco Rabanne, Selfridges will present Universe, a celebration of the work of optical art movement pioneer Victor Vasarely // The project will also celebrate the launch of Paco Rabanne’s Spring Summer 2022 collection
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